Listen up! If you aspire to become a baker pretty soon and want to open up your own bakery, catering to thousands of hungry souls, who simply can’t resistant sweet confections, here are some guidelines. You might not know how to bake and decorate a cake like a pro initially, that’s not an issue either because there are several courses on cake decorating for beginners. What’s more of a concern is that if you take it up as a profession, learn how to reach your products to a wider customer base. The most cost-effective approach is to create a blog. Bloggers can find it easier to explain their customers on why the latter should be buying their products. You can’t even imagine the big difference blogging can make for your business. To get started you will simply need to follow these guidelines: Weekly Posts for the Gallery: Come on! Be an active blogger. Every week you can post one or two photos of a recent bake. This will pull customers because they are rather interested in seeing for themselves what they can expect from you as a pro, with respect to size, shape, design and quality of a cake. Make these photos readily available to customers. Take photographs in different angles for an insightful display. Your photo gallery should lure customers into buying these sumptuous products from you. Post Success Stories: Just like the cake gallery, success stories too are important in gaining trust of customers. You can put up actual stories on your blog and explain how a particular order demanded intricate designing and flavours that were one of a kind. Ask customers to share their feedback and put them up on your blog, so that others can see how you have managed to deliver the most delicious cake in an exclusive design and flavour. Who is the Baker? People should the baker and his/her history. So put up some words about yourself, your aspiration and how you have come a long way to becoming a superb baker. Share Posts on Upcoming Celebrations and Festivities: Is there a festival coming up? Is it Christmas, Easter or anything as important? Write blogs on these festive occasions and how cakes play a big role in adding to the celebratory success. Cake Designs: Have you recently come up with a new flavour or a design that you want your customers to see? There are so many different flavours to experiment with. Share any new design that you have recently thought about. Customised cakes have become really popular these days. Display the customised designs and earlier works on personalised cakes, so that the customer base stays tune to your products. Add new options, this will also grab interest of potential buyers. To expand your cake business, drop in a message for corporations. Corporate bakery stuff will grab attention of clients who own companies. Kitchen Updates: have you recently renovated your bakery corner? Put up pictures of the remodelled kitchen. If you have added new equipment or appliance to add to the finesse of your job, publish posts on them as well.